An example of Online Presence report
For the 01.01.2022 - 30.04.2022 in comparison with 01.01.2021 - 30.04.2021
Table of contents
Data synchronization across all the sources May 16, 2022
| The average percent of visibility |
98%
|
| Source | % of visibility |
| Google maps | 100% |
| Yandex Карты | 97% |
| 93% | |
| Яндекс Навигатор | 97% |
| 93% | |
| OpenStreetMap | 100% |
| Google Business Profile | 100% |
| Waze | 100% |
| Maps.me | 100% |
| Osmand | 100% |
| Source | % of visibility |
| Uber | 100% |
| Sygic travel | 100% |
| CityMaps2Go | 100% |
| Bolt | 100% |
| Яндекс Go | 97% |
| Google Assistant | 100% |
| Navigation systems | sync status |
| Apple maps | Sent |
| Navitel | Sent |
| HERE maps | Sent |
| TomTom | Sent |
Completeness of data:
| Average score | 59.48 |
| More than 3 categories | 100% |
| More than 2 phone numbers | 100% |
| Payment methods | 100% |
| Logo | 97% |
| Cover | 28% |
| Description | 0% |
| Link to Facebook profile | 100% |
| Link to Instagram | 100% |
| Gallery uploaded? | 21% |
| Google price list uploaded | 100% |
Base metrics:
Impressions by brand queries
Impressions by category queries
Actions (website visits)
Actions (phone)
Actions (driving directions)
Google My Business basic metrics
| Metrics | 01.01.2021 - 30.04.2021 | 01.01.2022 - 30.04.2022 | the growth rate, % |
| Direct queries | 361,028 | 444,203 | 23% |
| Indirect queries (category) | 922,604 | 718,494 | -22% |
| Views (Search) | 440,532 | 394,869 | -10% |
| Views (Maps) | 1,703,789 | 1,873,064 | 10% |
| Actions (Website visits) | 359 | 374 | 4% |
| Actions (Phone) | 9,634 | 6,615 | -31% |
| Actions (Driving directions) | 8,770 | 18,163 | 107% |
| Photos views (merchant) | 1,185 | 105,749 | 8824% |
| Photos views (customers) | 390,476 | 178,871 | -54% |
| Posts views | - | - | 0% |
The dynamics of basic metrics in Google My Business: May 1, 2021 - April 30, 2022
The dynamics of interactions in Google My Business: May 1, 2021 - April 30, 2022
2Gis basic metrics
| Metrics | 01.01.2021 - 30.04.2021 | 01.01.2022 - 30.04.2022 | the growth rate, % |
| Views by brand queries | 148 | 210 | 42% |
| Views by category queries | 21 | 45 | 114% |
| Opening social media links | 3 | 2 | -33% |
| Photo views | 4 | 6 | 50% |
| Driving directions | 37 | 47 | 27% |
| Website visits | 1 | 4 | 300% |
| Views | 1,148 | 1,817 | 58% |
| Calls | 13 | 14 | 8% |
The dynamics of basic metrics in 2Gis: May 1, 2021 - April 30, 2022
The dynamics of interactions in 2Gis: May 1, 2021 - April 30, 2022
Reviews and “Questions&Answers”
Review Indicators of all locations 01.01.2022 - 30.04.2022
| Number of reviews collected | Number of reviews without an answer | Avg. number of reviews per day | Maximum of reviews per day |
| 2 | 2 | 0.02 | 1 |
| NPS | Index of positivity | Number of sources | OTS |
| 100% | 100.0% | 1 | 51,808 |
The dynamics of reviews for 12 months
Sources of reviews
Sentiment analysis of reviews on Google Maps
Q&A indicators (Google My Business)
| Number of questions collected | Number of questions unanswered | Questions unanswered, % |
| 5 | 0 | 0.0% |